FASHION. COMMUNICATION. PROMOTION.
The relevance of the topic of this article is caused by the growing attention of fashion houses to the technologies and tools of marketing communications (communication models of promotion), and above all, public relations, in promoting their products in the fashion industry.
More and more new fashion houses set themselves ambitious goals for the speedy promotion of their brands to the market.
Traditional promotion models, exclusively, by means of marketing communications, are not always effective, since they do not imply the establishment of a dialogue that provides feedback to the stakeholders of the fashion house.
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